Articles by Divya Pandey

Ever looked at someone else’s Instagram profile and wished yours looked half as good? The secret is careful planning that makes an Instagram profile stand apart from the rest. Subtle changes like adopting a new color scheme or organizing your rows can help you gain more followers. Here are some tips to curate your Instagram feed for that awesome look: #1. Be Clear about your Style Do you prefer soft photos to dark ones? Is there a particular trend that you like to follow? Deciding that is the first step to creating an “official vibe” of your feed. It will ensure that your profile has your unique style, and is cohesive and clean. #2. Don’t hit that post button just yet A blurry photo of you freaking out with your buddies might be hilarious, but is it Instagram-worthy? Probably not. If you’re trying to create a quality feed with stunning images, it might be a good idea to pass this one. Don’t post just for the sake of it – be a bit choosier with what you put out there. #3. Pay attention to lighting You don’t necessarily have to be a pro, but if you really want your photos to look great, lighting holds the key. Lighting, as well as editing, can make a world of difference to the look and feel of your Instagram feed. #4. It’s not personal if it is business If you have a separate account for your business, resist from posting personal pictures on it. It isn’t wise to mix personal and business – unless you happen to be a lifestyle blogger and want to share a little bit of everything. It’s best to keep these accounts separate to maintain their uniqueness. #5. Post during busy hours You can actually see when your followers…

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Instagram is now the most engaging social media platform out there. Don’t believe us? Consider this. This image on Louis Vuitton’s official Facebook page garnered 652 likes, 1 share and 9 comments. In contrast, the same image on Louis Vuitton’s official Instagram account had 191k likes and 688 comments. This just goes to show that even big brands now know the power of Instagram in generating higher interest in discussion, as compared to other social media platforms. Now these are big brands that have an army of social media professionals at their disposal. What can you do to make your Instagram account stand out? Here are some tips: #1. Don’t ignore your profile Your profile is your first impression – make the most of it. Pay attention to your profile image (Instagram is, after all, about images). Carefully pick out a profile picture that represents you. Secondly, work on creating a bio that stands out. An interesting bio tells people who you are and what you share. You can also place links to your site (if any) on your profile. Basically, put things in your profile that work to your advantage. #2. Pick your best Pics When it comes to choosing between a bad photo or no photo, pick no photo. Nobody wants to see a bad photo on what is essentially, a photo-sharing site. Put aesthetics first and think about how to make your photos look better. Remember – beautiful sells. Play around with some photo editing tools to turn your pics from “ow” to “wow”. #3. Work on the overall image of your feed People who visit your profile to see if they must follow you will look at your overall Instagram feed, rather than analyze images separately. If you post on a theme (say, travel), make sure…

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With over 200 million people using it every day, Instagram Stories are now more popular than Snapchat. To go one-up, Instagram constantly reinvents its Stories feature by releasing things like selfie stickers, a color wheel for drawing, and so much more! Do you want to make the best of Instagram Stories?  With these tips and tricks, we’ve got you covered: #1. Get Creative with Customizations Catch the attention of your audience by using creative customizations on your stories. You can customize your Instagram stories by using three primary tools: stickers, doodles and text. Once you take a photo or video, use these tools to add elements of fun to your creations. Some customizations, like the stickers, are fun, lighthearted and give you plenty of opportunity to spice up your Stories. #2. Play around with Recording Modes Instagram Stories has several recording modes, such as: Live, Normal, Boomerang, and Hands-Free. Apart from taking pictures in Normal mode, you can also take a 15 seconds video. You can also take some amazing quick action shots using Boomerang. Use Hands-Free to record videos or do a live broadcast. #3. Use your Camera Roll Don’t wish to use the Instagram camera to click new pictures or videos? Just pick out any video or photo saved on your camera roll. However, know that if it isn’t portrait, it will be expanded to fit the vertical format of Instagram Stories. Go to your Instagram feed, Swipe to the right and you can access your camera roll to grab whatever you need. Use this feature to share any funny meme or video that you’ve saved to your phone. #4. Mention other accounts in your Stories Instagram is all about sharing creative content with others with similar interests. You can tag other accounts in your story and give…

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